JEEP MX
As strange as It sounds Jeep was trying to high their prices and make the brand more exclusive, the brand manager came to us and say he wanted to become the Hugo Boss of the Off Roaders, so trying to understand their brief we came with many ideas until we got the right execution, a minimalistic design without letting out the mud/dirty/adventure personality that Jeep has.
Strong story telling
We broke with the normal patterns of a website for a Car, not also on the horizontal navigation, but on how the cars where showed, with a nice 3D terrain for each of them captivating their own personality, standing out all of the values that Jeep has, and for every feature we had a double thinking and come with a solution that will make the user feel the car before even try it in a drive test.
